Evaluating Digital Advertising in Health Care

If a proverbial half of marketing dollars are wasted, figuring out the return on digital marketing for medical practices can be especially hard.

The promise of digital marketing is that you can track users from click through conversion to purchase, but thanks to HIPAA and the nature of health care, you may waste time and dollars trying to understand your return on digital advertising.  Listen to today’s BIG Ideas podcast for ideas from one practice on how to see a return on their digital marketing dollars.  I’ll explain some of the hurdles they face and their approach to trend data over time by county to get a sense of how Google Ads and other campaigns perform and where to spend advertising dollars.  The nature of our business means the analysis will not be perfect, but it can point you in the right direction.  I hope you find these BIG Ideas helpful.