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Today’s BIG Idea is to visualize your data, especially with Excel’s 3D Maps feature. I did this for a group in the Southeast the week before last. If you haven’t seen your Excel data in a map, here’s a way to get started. The group I was helping did billing for some new practices who wanted to see where their patients were coming from. We mapped their data by zip code to give the practices new insights on where to focus marketing efforts, all from a basic spreadsheet. If you haven’t mapped your data, you are missing opportunities in your practice.