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How is your return on medical practice marketing?

How do you know?

Today’s BIG Idea comes from a practice in the Midwest who is working hard to better understand how successful their internet marketing efforts are, compared to what they spend.  Traditional retailers can follow the clicks through to purchases, trending and valuing their conversion percentages.  Those calculations are harder in a medical practice environment.  Listen to how this practice leveraged phone data and practice management data to get a much deeper dive into which patients come to their practice as a result of internet marketing.  Calculating a return on medical practice marketing is not perfect or easy, but this practice is getting much better insight than even just a year ago.  Listen to today’s podcast to see how.